In this interview, Emily Wright, Head of Content at CREtech, is interviewed by Michael discussing her career journey in journalism and her passion for covering real estate, technology, and innovation. She emphasizes the importance of storytelling and human-centric design in the built environment. Emily also shares her content strategy for CREtech, focusing on fewer, more impactful themes and featuring real estate voices. She highlights the power of interviews and the value of learning from the experiences of industry leaders. Emily's future content trends include exploring the complexity of human lives in relation to the built world and the impact of social media on design expectations.

Takeaways:
- Storytelling and human-centric design are crucial in the built environment to create spaces that make people feel a certain way and meet their needs.
- CREtech's content strategy focuses on fewer, more impactful themes and features real estate voices to showcase what the industry is doing with technology and innovation.
- Interviews provide valuable insights and personal stories from industry leaders, helping to understand their experiences and perspectives.
- Emily is launching a substack called Well Placed, which explores the impact of the built environment on human lives and aims to change the way we live.
- Looking back at old interviews and song lyrics can provide inspiration and insights into the thoughts and experiences of historical figures.

To attend CREtech New York 2024, register your pass here: https://events.cretech.com/newyork2024