In episode 26 of Fly on the Wall, Brendan connects with Chris Marquis, a professor at Cornell's SC Johnson College of Business. The two discuss the ideas behind the B Corporation movement, how it has evolved since Chris began his work in 2007, and why much of the real estate industry has not yet caught on to the idea of stakeholder capitalism. They also delve into sustainability, covering the direct correlation and trade-off between economic growth and pollution, and the importance of measurement, tracking, and reporting.