In this conversation, Emily Wright, Head of Content, CREtech speaks with Kavita Chan and Del McPhetridge from CAPTIVATE about the significance of tenant communication in enhancing the building experience. They discuss the challenges faced by property managers, the importance of effective communication strategies, and how digital signage can improve tenant engagement and satisfaction. The conversation also highlights the impact of strong tenant communication on the bottom line, revealing that tenants prefer digital signage over traditional communication methods like emails. Overall, the discussion emphasizes the need for consistent and engaging communication to foster better relationships between property managers and tenants.

Takeaways:
- Tenant communication is often undervalued despite its importance.
- Digital signage can effectively bypass email overload.
- Strong tenant communication strategies enhance perceived property value.
- Tenants prefer digital signage for receiving information.
- Effective communication can lead to higher tenant satisfaction and retention.
- CAPTIVATE's digital signage engages tenants and keeps them informed.
- Property managers need to adapt to tenant communication preferences.
- Consistent communication is key to maintaining tenant relationships.
- Engaging content can make tenant communication more enjoyable.
- The bottom line benefits from improved tenant communication strategies.

Find out more about CAPTIVATE: https://www.captivate.com/