Adam Hastings, Chief Data Officer at Hines, discusses Hines' comprehensive data strategy in an interview with Emily Wright, Head of Content at CREtech. He explains that Hines treats data as one of its most valuable assets and recognizes it as a competitive advantage. The data strategy focuses on four pillars: external data, financial data, operational and development data, and customer service experience data. Hastings emphasizes the importance of a data strategy in making informed investment decisions and highlights the need for data governance, technology, and business processes to work together. He also discusses the challenges of implementing a data strategy and the importance of data quality.

Takeaways:
- Treating data as a valuable asset and recognizing its competitive advantage is crucial for a comprehensive data strategy.
- A data strategy should focus on external data, financial data, operational and development data, and customer service experience data.
- Data governance, technology, and business processes should work together to implement a successful data strategy.
- Data quality is essential for making informed decisions and deriving value from data.

See Adam on the Main Stage at CREtech New York on Wednesday, November 13, at 3:15 pm for the session 'Unlocking Insights: Hines' Comprehensive Data Strategy'