In this conversation, Phillip McCorkle discusses the topic of AI and its implications for the real estate industry. He emphasizes the importance of being cautious and prepared when implementing AI initiatives, as well as the need to have a clear understanding of desired outcomes and the right foundations in place. McCorkle also highlights the challenges of harnessing and structuring information within the enterprise, and the potential for AI to expose areas of inefficiency. He advises executives to focus on specific areas of the enterprise where AI can yield consistent and desirable results, rather than attempting to apply AI across the entire organization. Additionally, he addresses the issue of distraction and the need for a disciplined approach to AI implementation. Finally, McCorkle discusses the varying responses to AI and the importance of continuous learning and staying up-to-date with the rapidly evolving technology.

Takeaways:
- Be cautious and prepared when implementing AI initiatives in the real estate industry.
- Have a clear understanding of desired outcomes and the right foundations in place.
- Focus on specific areas of the enterprise where AI can yield consistent and desirable results.
- Address the challenges of harnessing and structuring information within the enterprise.
- Avoid distraction and take a disciplined approach to AI implementation.
- Continuously learn and stay up-to-date with the rapidly evolving technology.