Join us for an engaging conversation with Martin Evans, Creative Director of Landsec U+I, as he explores the dynamic intersection of creativity and real estate. Martin underscores the industry's need to appreciate the creative aspect, adapt to evolving demands, and meet shifting expectations. He emphasizes the pivotal role of understanding people and communities, shedding light on the value of public consultation and research in fostering diversity and inclusivity. Martin delves into the transformative impact of innovation and technology in project delivery, creating seamless experiences. Gain insights into the delicate balance of maintaining creativity in large-scale developments, where uniqueness harmonizes with integration. The conversation concludes with Martin's reflections on the integration of technology in Manchester's regeneration and a vibrant comparison of London and Manchester.

Takeaways:
- Understanding people and communities is paramount in the real estate industry.
- Public consultation and research are integral for creating diverse and inclusive places.
- Innovation and technology significantly shape project delivery and enhance experiences.
- Balancing creativity and integration is key in large-scale developments.
- London and Manchester, both vibrant cities, offer unique characteristics and opportunities.

Register for CREtech London: https://events.cretech.com/GK1Gbd