Jacob Loftus, Founder of General Projects, discusses his approach to space and real estate development. He shares his experiences of starting a business during uncertain times, such as Brexit and the COVID-19 pandemic, and how he thrives in challenging situations. Jacob, emphasizes the importance of creating buildings that people love and the need for property developers to positively contribute to society. He also talks about the company's focus on sustainability, innovation, and doing things differently, such as using timber construction. Loftus defines a game changer as someone who challenges the status quo, pushes the envelope, and makes waves while maintaining a positive attitude.

Takeaways:
- Starting a business during challenging times can be energizing and push individuals to find new solutions and opportunities.
- Creating buildings that people love should be the driving focus of real estate development.
- Property developers have the opportunity to positively contribute to society and make a difference.
- Being a game changer means challenging the status quo, pushing boundaries, and making waves while maintaining a positive attitude.

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