Building on the key insights shared at CREtech London, this session shifts focus from understanding the AI challenge to taking decisive action. In today's crowded PropTech landscape, enterprises must navigate the noise of AI-driven solutions while ensuring that information strategies are properly positioned to drive intelligent, strategic decisions. This session will explore how real estate investors, property managers, and analysts can leverage a cohesive digital workplace strategy to accelerate the value of AI across the enterprise. Join Phillip McCorkle and Emily Wright as they discuss actionable steps for cutting through vendor hype, developing an information-driven digital workplace, and accelerating AI objectives. A symbiotic relationship has emerged between AI and the Digital Workplace, providing real estate organizations with the opportunity to drastically accelerate generative AI value to the enterprise. However, if organizations continue to treat the digital workplace as a mutually exclusive alternative to the physical work “space”, they are willingly and unknowingly preventing AI from accessing the largest language model an enterprise can have - the enterprise itself.