Unlocking the 48% - Keynote Session with Pierre Calzadilla
CREtech New York 2022 • 19m
In this keynote session, Pierre Calzadilla of Local Logic– a company using data to quantify location at scale with granular simplicity – discusses how 48% of an asset’s value is based on its surrounding location, which is often difficult to quantify and understand objectively, and how unlocking that intelligence is needed to invest in new markets and inform asset acquisitions, portfolio management, set rents, and target marketing.
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