At ATYPICAL, we spend a lot of time coming up with ideas that will help our clients’ brands truly stand out in our industry. In episode 3, we take a look at two campaigns outside of commercial real estate that have inspired us to push the creative boundaries. We discuss what makes them remarkable and drawing on Jonah Berger’s STEPPS framework, how to sense check your own campaigns to ensure that they pass the ATYPICAL dinner table test. Learn more here: https://www.atypicalcompany.com/
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