The Insight Gap: Closing the Distance Between Data and Action
CREtech New York 2025
•
40m
Organizations worldwide invest billions in data infrastructure and analytics, yet studies show that less than 20% of insights generated ever translate into meaningful action. We're drowning in dashboards, suffocating in spreadsheets, and paralyzed by analysis. Perfect data tomorrow loses to good-enough data today. The gap isn't just about having insights — it's about having them when they matter. Your 95% accurate model delivered next quarter is worthless compared to a 70% accurate decision made this afternoon.
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